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Vitasoy

The Vitasoy story began in 1940 with a big idea and a little bean.

The bean was soy – sometimes known as “the cow of China” – the main source of protein for the Chinese people for over 3,000 years. The big idea – the brainchild of founder Dr. K. S. Lo – was to take the cow of China and literally milk it.

And so Vitasoy was born: a nutritious, high-protein soymilk drink that was sold at an affordable price to the people of Hong Kong at that time.

At first, Vitasoy was delivered fresh door-to-door on bicycles, and it had to be sold at once or it would spoil. Business grew very slowly and when the war interrupted production in 1941, sales were only about 1,000 bottles a day.

By 1962 Vitasoy had become a household name and one of the leading suppliers of soymilk products in Hong Kong. Sales boomed yet again in 1975 with the introduction of the new Tetra Brik packaging, which together with UHT (Ultra Heat Treated) processing, ensured that Vitasoy products could be kept for months with all of their flavour and quality intact.

Vitasoy can be consumed in different ways depending on the seasons. In winter Vitasoy is often heated and consumed as a warm drink. Likewise during summer Vitasoy is easily served cold and consumed as a refreshing drink. This is traditionally how consumers in Hong Kong consume Vitasoy and truly makes it a drink for all seasons.

The range sold in the UK falls under two brands: namely the Vitasoy lines of nutritious soymilk drinks and Vita brand that includes fruit juice drinks, tea drinks such as Lemon tea, Chrysanthemum tea, and more recently Green tea.

The popularity of Vitasoy / Vita products in Hong Kong makes it a Chinese household brand in the UK today.

 

Vitasoy Products

CD482

Vitasoy Regular

12 x 1L

CD483

Vitasoy Regular

8 x 6 x 250ml

CD484

Vitasoy Malted

8 x 6 x 250ml

CD486

Vita Chrysanthemum Tea

8 x 6 x 250ml

CD487

Vita Lemon Tea

8 x 6 x 250ml

CD488

Vita Honey Chrysanthemum Tea

8 x 6 x 250ml

CD489

Vitasoy Coconut

8 x 6 x 250ml

CD490

Vita Mango Drink

8 x 6 x 250ml

CD491

Vita Guava Drink

8 x 6 x 250ml

CD492

Vita Sugarcane Drink

8 x 6 x 250ml

CD493

Vitasoy Melon

8 x 6 x 250ml

CD494

Vitasoy Chocolate

8 x 6 x 250ml

60929

Vitasoy Malted (glass)

24 x 236ml

60930

Vitasoy Regular (glass)

24 x 236ml

61413

Vita Blackcurrant Juice Drink

4 x 22 x 125ml

61409

Vita Yoghurt Flavoured Drink

4 x 22 x 125ml

61412

Vita Chocolate Milk

4 x 22 x 125ml

61410

Vitasoy Regular

4 x 22 x 125ml

61411

Vitasoy Malted

4 x 22 x 125ml

61445

Vita TSZ Mandarin Lemon (PET)

24 x 500ml

61446

Vita TSZ Citrus and Aloe (PET)

24 x 500ml

61447

Vita TSZ Pear and Osmanthus (PET)

24 x 500ml

61448

Vita Apple Green Tea (PET)

24 x 500ml

61661

Vita Lemon Tea (PET)

24 x 460ml

 

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