Vitasoy

The Vitasoy story began in 1940 with a big idea and a little bean.

The bean was soy – sometimes known as “the cow of China” – the main source of protein for the Chinese people for over 3,000 years. The big idea – the brainchild of founder Dr. K. S. Lo – was to take the cow of China and literally milk it.

And so Vitasoy was born: a nutritious, high-protein soymilk drink that was sold at an affordable price to the people of Hong Kong at that time.

At first, Vitasoy was delivered fresh door-to-door on bicycles, and it had to be sold at once or it would spoil. Business grew very slowly and when the war interrupted production in 1941, sales were only about 1,000 bottles a day.

By 1962 Vitasoy had become a household name and one of the leading suppliers of soymilk products in Hong Kong. Sales boomed yet again in 1975 with the introduction of the new Tetra Brik packaging, which together with UHT (Ultra Heat Treated) processing, ensured that Vitasoy products could be kept for months with all of their flavour and quality intact.

Vitasoy can be consumed in different ways depending on the seasons. In winter Vitasoy is often heated and consumed as a warm drink. Likewise during summer Vitasoy is easily served cold and consumed as a refreshing drink. This is traditionally how consumers in Hong Kong consume Vitasoy and truly makes it a drink for all seasons.

The range sold in the UK falls under two brands: namely the Vitasoy lines of nutritious soymilk drinks and Vita brand that includes fruit juice drinks, tea drinks such as Lemon tea, Chrysanthemum tea, and more recently Green tea.

The popularity of Vitasoy / Vita products in Hong Kong makes it a Chinese household brand in the UK today.

Vitasoy Products CD482 Vitasoy Regular 12 x 1L CD483 Vitasoy Regular 8 x 6 x 250ml CD484 Vitasoy Malted 8 x 6 x 250ml CD486 Vita Chrysanthemum Tea 8 x 6 x 250ml CD487 Vita Lemon Tea 8 x 6 x 250ml CD488 Vita Honey Chrysanthemum Tea 8 x 6 x 250ml CD489 Vitasoy Coconut 8 x 6 x 250ml CD490 Vita Mango Drink 8 x 6 x 250ml CD491 Vita Guava Drink 8 x 6 x 250ml CD492 Vita Sugarcane Drink 8 x 6 x 250ml CD493 Vitasoy Melon 8 x 6 x 250ml CD494 Vitasoy Chocolate 8 x 6 x 250ml 60929 Vitasoy Malted (glass) 24 x 236ml 60930 Vitasoy Regular (glass) 24 x 236ml 61413 Vita Blackcurrant Juice Drink 4 x 22 x 125ml 61409 Vita Yoghurt Flavoured Drink 4 x 22 x 125ml 61412 Vita Chocolate Milk 4 x 22 x 125ml 61410 Vitasoy Regular 4 x 22 x 125ml 61411 Vitasoy Malted 4 x 22 x 125ml 61445 Vita TSZ Mandarin Lemon (PET) 24 x 500ml 61446 Vita TSZ Citrus and Aloe (PET) 24 x 500ml 61447 Vita TSZ Pear and Osmanthus (PET) 24 x 500ml 61448 Vita Apple Green Tea (PET) 24 x 500ml 61661 Vita Lemon Tea (PET) 24 x 460ml