Vitasoy and Vita

The range sold in the UK falls under two brands; namely the Vitasoy lines of nutritious soy milk drinks and Vita brand that includes tea and juice drinks.

The Vitasoy story began in 1940 with a big idea and a little bean.

Vitasoy - the original soybean drink, now dates back over 70 years and is still going as strong as ever: a real testament to the quality of the product. Today the Vitasoy and Vita brands encompass several varieties of soy, tea and juice drinks to cater to modern tastes - all of which are immensely popular.

The bean was soy – sometimes known as “the cow of China” – the main source of protein for the Chinese people for over 3,000 years. The big idea – the brainchild of founder Dr. K. S. Lo – was to take the cow of China and literally milk it.

And so Vitasoy was born: a nutritious, high-protein Soy Milk drink that was sold at an affordable price to the people of Hong Kong at that time.

At first, Vitasoy was delivered fresh door-to-door on bicycles, and it had to be sold at once or it would spoil. Business grew very slowly and when the war interrupted production in 1941, sales were only about 1,000 bottles a day.

By 1962 Vitasoy had become a household name and one of the leading suppliers of Soy Milk products in Hong Kong. Sales boomed yet again in 1975 with the introduction of the new Tetra Brik packaging, which together with UHT (Ultra Heat Treated) processing, ensured that Vitasoy products could be kept for months with all of their flavour and quality intact.

Vitasoy can be consumed in different ways depending on the seasons. In winter Vitasoy is often heated and consumed as a warm drink. Likewise during summer Vitasoy is easily served cold and consumed as a refreshing drink. This is traditionally how consumers in Hong Kong consume Vitasoy and truly makes it a drink for all seasons.

The popularity of Vitasoy / Vita products in Hong Kong makes it a Chinese household brand in the UK today.

Soy Milk CD482 Vitasoy Regular Soy Milk 12 x 1litre CD483 Vitasoy Regular Soy Milk 8 x 6 x 250ml CD484 Vitasoy Malted Soy Milk 8 x 6 x 250ml CD489 Vitasoy Coconut Soy Milk 8 x 6 x 250ml CD494 Vitasoy Chocolate Soy Milk 8 x 6 x 250ml 62013 Vitasoy Less Sugar Regular Soy Milk 8 x 6 x 250ml       top of page     Tea CD487 Vita Lemon Tea 8 x 6 x 250ml 62071   Vita Lime Lemon Tea 8 x 6 x 250ml 62007 Vita Ceylon Lemon Tea 8 x 6 x 250ml CD486 Vita Chrysanthemum Tea 8 x 6 x 250ml CD488 Vita Honey Chrysanthemum Tea 8 x 6 x 250ml       top of page     Juice Drinks CD490 Vita Mango Juice 8 x 6 x 250ml CD491 Vita Guava Juice 8 x 6 x 250ml CD492 Vita Sugarcane Juice 8 x 6 x 250ml       top of page